llyy Privacy Policy

1.Introduction

llyy ("llyy", "we", "us", "our") operates the online betting and casino platform accessible at llyy.club (the "Platform"). We are committed to handling the personal data of our users ("you", "User", "Player") with care, transparency, and in compliance with applicable data protection obligations.

This Privacy Policy ("Policy") sets out what personal data llyy collects from you when you use the Platform, how that data is processed, the legal bases on which we rely, how long we retain it, and what rights you hold in relation to your personal data. This Policy applies to all llyy users including registered members, visitors, and anyone who interacts with any llyy service.

By registering an account on llyy or otherwise using the Platform, you acknowledge that you have read this Policy and consent to the data practices described herein. If you do not agree with this Policy, please discontinue use of the Platform immediately.

2.Personal Data We Collect

llyy collects personal data in several ways — directly from you during registration and use, automatically through technical systems, and in certain cases from third-party verification providers. The categories of data we collect include:

• Identity Data: Your full legal name, date of birth, gender, and national identity number (CNIC) or passport number where required for KYC verification.
• Contact Data: Pakistani mobile number, email address (where provided), and residential address details.
• Account Data: Your chosen username, encrypted password, account preferences, and communication preferences.
• Financial Data: Transaction records including deposit and withdrawal amounts in PKR, payment method references (e.g. JazzCash account identifier, bank account details), and transaction timestamps. We do not store full payment instrument credentials directly — these are handled by our regulated payment processors.
• Gaming Activity Data: Betting history, casino game session records, stake amounts, odds accepted, outcomes, and bonus usage on the llyy Platform.
• Technical Data: IP address, browser type and version, operating system, device identifier, screen resolution, referral source, and session logs automatically collected when you access llyy.
• Communications Data: Records of any communications you send to llyy support, including live chat, email, and any documents you provide for KYC purposes.
• Responsible Gaming Data: Any self-exclusion requests, deposit limits, loss limits, or session time restrictions set on your llyy account, and any responsible gaming assessments conducted by llyy.

3.How llyy Uses Your Personal Data

llyy processes your personal data for the following purposes:

• Account Registration & Management: To create and maintain your llyy account, verify your identity, process login requests, and manage account security.
• Service Delivery: To enable your participation in sports betting, live casino, slots, and all other games and features available on llyy.
• Financial Processing: To process deposits and withdrawals in PKR via JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah, and other supported methods; to maintain accurate financial records; and to detect and prevent fraud.
• KYC & Compliance: To verify your identity and age (18+), comply with anti-money laundering (AML) obligations, and meet any regulatory reporting requirements applicable to llyy's operations.
• Responsible Gaming: To monitor gameplay patterns for indicators of problem gambling, administer self-exclusion and limit requests, and protect vulnerable players from harm.
• Customer Support: To respond to your queries, investigate complaints, and resolve disputes.
• Platform Improvement: To analyse aggregated, anonymised usage data to improve the design, performance, and content of llyy.
• Marketing Communications: Where you have provided consent, to send you information about llyy promotions, new games, and offers. You may opt out of marketing communications at any time via your account settings.
• Security: To protect the integrity of the llyy Platform, detect unauthorised access, investigate suspicious activity, and enforce our Terms and Conditions.

4.Legal Basis for Processing

llyy relies on the following legal bases for processing your personal data:

• Contractual Necessity: Processing required to provide you with llyy services under our Terms and Conditions, including account management, game delivery, and financial transaction processing.
• Legal Obligation: Processing required to comply with applicable law, including KYC, AML, and responsible gaming obligations.
• Legitimate Interests: Processing necessary for llyy's legitimate business interests, including fraud prevention, platform security, and service improvement, where those interests are not overridden by your data protection rights.
• Consent: Where llyy relies on your consent — for example, for optional marketing communications — you may withdraw that consent at any time without affecting the lawfulness of any processing carried out prior to withdrawal.

5.Data Sharing & Third Parties

llyy does not sell your personal data to third parties. We may share your personal data with third parties only in the following limited circumstances:

• Payment Processors: JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah, and any other regulated payment service providers necessary to process your PKR transactions. These providers are bound by their own data protection obligations and llyy's contractual requirements.
• Identity Verification Providers: Third-party KYC and AML screening services that assist llyy in verifying your identity and complying with regulatory requirements.
• Game Providers: Software providers (e.g. PG Soft, JILI, Pragmatic Play, Evolution Gaming) may receive session data necessary to deliver and audit their games. These providers operate under strict data processing agreements with llyy.
• Legal & Regulatory Authorities: Where required by law, court order, or regulatory demand, llyy may disclose personal data to competent authorities without prior notice to you.
• Business Transfers: In the event of a merger, acquisition, or sale of all or substantially all of llyy's assets, your personal data may be transferred to the acquiring entity, subject to equivalent data protection commitments.

6.Cookies & Tracking Technologies

llyy uses cookies and similar tracking technologies to operate the Platform effectively. Cookies are small text files stored on your device when you access llyy. We use the following categories of cookies:

• Essential Cookies: Required for the Platform to function, including login session management and security tokens. These cannot be disabled without breaking core llyy functionality.
• Performance Cookies: Collect anonymised data about how Users interact with llyy — which pages are visited, how long sessions last, and which features are used most. This data helps llyy improve the platform.
• Preference Cookies: Store your UI preferences such as language settings, notification choices, and display options.
• Marketing Cookies: Used, with your consent, to deliver relevant promotional content. You can opt out of marketing cookies at any time via your browser settings or llyy account preferences.

You can manage cookie preferences through your browser settings. Note that disabling essential cookies will impair your ability to use llyy.

7.Data Retention

llyy retains your personal data for as long as your account is active and for such further period as is required to comply with our legal and regulatory obligations. Specifically:

• Account and identity data is retained for a minimum of five (5) years following account closure to meet AML and KYC record-keeping requirements.
• Transaction and gaming activity records are retained for a minimum of five (5) years from the date of each transaction.
• Customer support communications are retained for three (3) years from the date of each interaction.
• Marketing consent records are retained until consent is withdrawn and for a reasonable period thereafter as evidence of historical consent.

Following the expiry of applicable retention periods, personal data is securely deleted or permanently anonymised.

8.Your Data Rights

Subject to applicable law, you hold the following rights in relation to the personal data that llyy holds about you:

• Right of Access: You may request a copy of the personal data llyy holds about you.
• Right to Rectification: You may request correction of any inaccurate or incomplete personal data.
• Right to Erasure: In certain circumstances you may request deletion of your personal data. Note that llyy may be required to retain certain data for legal and regulatory compliance reasons that override erasure requests.
• Right to Restrict Processing: You may request that llyy restrict processing of your personal data in certain circumstances.
• Right to Object: You may object to processing based on legitimate interests, including direct marketing.
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw consent at any time without affecting prior lawful processing.

To exercise any of the above rights, please contact llyy support using the contact details provided in Section 12. llyy will respond to all verifiable requests within a reasonable timeframe in accordance with applicable law.

9.Security Measures

llyy implements a range of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These include:

• SSL/TLS encryption for all data transmitted between your device and the llyy Platform.
• Encrypted storage of passwords and sensitive account credentials — llyy staff cannot view your password in plain text.
• Two-factor authentication (2FA) via SMS, available to all llyy users and strongly recommended for any account holding a PKR balance.
• Role-based access controls ensuring that llyy personnel can only access personal data to the extent required for their specific function.
• Regular security assessments and monitoring of Platform infrastructure.

Notwithstanding the above, no method of transmission over the internet or electronic storage is completely secure. llyy cannot guarantee absolute security and shall not be liable for security breaches that are beyond its reasonable control.

10.Children & Minors

The llyy Platform is strictly intended for adults aged 18 years or older. llyy does not knowingly collect personal data from any individual under the age of 18. If llyy becomes aware that personal data has been collected from a minor, the relevant account will be immediately suspended, all associated data will be deleted, and any deposited funds will be returned via the original payment method subject to verification.

If you believe that a minor has accessed or registered on llyy, please contact our support team immediately so that we may take appropriate action.

11.Changes to This Privacy Policy

llyy reserves the right to update this Privacy Policy at any time. When material changes are made, we will notify registered users via their registered contact details or through a prominent notice on the Platform. The "Last updated" date at the top of this Policy will be revised accordingly. Your continued use of llyy following the publication of an updated Policy constitutes your acceptance of the revised terms. We encourage you to review this Policy periodically.

12.Contact & Data Enquiries

If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or have concerns about how llyy handles your personal data, please contact our support team. All data-related enquiries will be handled by llyy's designated data handling team. Contact details:

llyy will acknowledge all privacy-related requests within a reasonable period and will endeavour to resolve them as promptly as circumstances permit.